The resulting website was more sleek and clean, you start off up top with a video background. When they asked for their entire video to play in this header, I cautioned them that whatever text wise in the video was playing would take away from their messaging in the foreground of the slider. I talked them into a shorter clip that provided the perfect mix of moving texture and familiarity to the video that links in the header. From there we created all of the secondary pages which followed the same basic format. I introduced some iconography into the mix on their order wizard, I’ve been working it into the website as we make content changes to ensure consistency across their product offerings. The resulting website is sleek, simple, and is a perfect example of the identity of Verafi.