Though the app was not fully developed, I designed a comprehensive demo that closely emulated the proposed functionality and user experience. This allowed me to present it to my identified user groups – representing a diverse range of needs, habits, and tech familiarity – and test it against our proposed use cases and original assumptions.
During the demo, I encouraged users to interact with it, complete tasks, and provide feedback.
Surveys and Questionnaires
User Research Survey
- How old are you?
- Under 18
- 55 and above
- What is your gender?
- Prefer not to say
- How often do you use social networking apps?
- Have you used any apps to meet new people based on common interests before? If yes, which ones?
- What kind of interests or hobbies are you hoping to share with others?
- What features are important to you in a social networking app?
- How comfortable are you with meeting new people online?
- Very comfortable
- Somewhat comfortable
- Somewhat uncomfortable
- Very uncomfortable
- What concerns do you have about using an app to meet new people?
- How important is the safety and privacy feature in a social networking app?
- Very important
- Somewhat important
- Not very important
- Not important at all
- Any other feedback or features you’d like to see in an app designed to meet new people based on shared interests?
- Age: 25-34
- Gender: Male
- Social networking app usage: Daily
- Previous apps: Meetup, Facebook Groups
- Interests: Tech meetups, outdoor activities
- Important features: Event discovery, user verification, intuitive chat system, privacy settings
- Comfort with meeting new people online: Very comfortable
- Concerns: Privacy and safety, real identity of the users, clarity of event details
- Importance of safety and privacy: Very important
- Other feedback: A feature to suggest events based on my current interests would be helpful.
Q: Why do you use social networking apps? A: I like to use these apps to connect with people who have similar interests to me. It helps me find local events and groups I wouldn’t know about otherwise.
Q: What do you hope to get from WeMeet? A: I want to find local groups related to my interests. I’m looking for a community that shares my hobbies.
Q: What concerns do you have when using these types of apps? A: I worry about my privacy and safety, especially when meeting new people online. I also have concerns about the credibility of event organizers.
Q: How often do you use social networking apps? A: I use them every day. It’s how I find out about new events and keep in touch with people.
Q: What features are important to you in these apps? A: I like being able to discover new events easily. A chat system is also important to me. And, of course, I want to know who I’m talking to, so user verification is a must.
Q: What would make WeMeet more appealing to you? A: I’d like to see clear details for events and a feature to verify users’ identities.
Q: What kind of events are you interested in finding on WeMeet? A: I’m mainly looking for professional events and networking opportunities, especially in tech.
Q: How important is the quality of these events? A: It’s crucial. I don’t have a lot of spare time, so when I attend an event, I want it to be worthwhile.
Q: What would you like to see in the chat system? A: It should be straightforward and reliable. I want to be able to discuss event details easily and professionally.
Q: What has been your experience with other social networking apps? A: They’re generally good, but sometimes the quality of the content could be better. I’ve found some great coding workshops and tech meetups, though.
Q: How do you feel about meeting new people online? A: I’m very comfortable with it, especially when it’s in a professional or hobby-based context.
Q: How could WeMeet improve your experience? A: Providing clear and comprehensive information about each event is important. Also, a feature to bookmark my favorite events would be handy.
From these interviews, it is clear that user verification, privacy, safety, quality of events, and clear communication are recurring themes. Taking these aspects into consideration will be important in creating an effective and user-friendly application.
Field Study for Casual Carla
In her local coffee shop, Carla pulls out her phone and opens WeMeet. She spends some time browsing through various interest categories, and clicks on a few upcoming events. She reads through the event details and checks the location. She seems a bit hesitant, but finally RSVPs to a book club event happening next week. She then spends a few minutes setting up her profile, before closing the app and resuming her coffee.
Key Findings: Casual users like Carla need reassurance about event details, locations, and who else might be attending. They spend time setting up a thorough profile to ensure their own credibility and to connect with like-minded individuals.
Field Study for Outgoing Oliver
Oliver is at a busy tech conference. During a break, he checks WeMeet on his phone, scrolling through new events in his area. He quickly RSVPs to a couple of them, then checks his messages. He responds to a couple of users about an upcoming event, then goes back to networking in-person.
Key Findings: Outgoing users like Oliver use the app regularly, quickly navigating through new events and messaging with ease. They value swift, clear communication and a variety of event options to fill their social calendars.
Field Study for Busy Bob
Bob is in his office during lunch break. He opens WeMeet and searches specifically for tech networking events in his area. He reads through the details carefully, even looking up the speakers on another browser tab. He RSVPs to an event, then closes the app to finish his lunch.
Key Findings: Busy professionals like Bob use the app with specific goals in mind, focusing on event details and quality. They appreciate a user-friendly, efficient app experience that lets them find relevant events quickly.
Field Study for Techie Tina
Tina is at home, lounging on her couch. She opens WeMeet and searches for coding workshops in her area. She spends time reading the descriptions and user reviews, before bookmarking a few to consider later. She also checks out the profiles of the event organizers, before closing the app.
Key Findings: Tech-savvy users like Tina utilize all features of the app, including user reviews and bookmarking. They spend time researching events and organizers to make sure they find the best match for their interests and needs.
Usability Test for Casual Carla
Task: Carla is asked to find a yoga class in her area and RSVP.
Result: Carla successfully navigates to the “Health & Wellness” category, and then filters events in her area. She finds a yoga class that fits her schedule and RSVPs without any issues. However, she spends a few minutes figuring out how to RSVP, suggesting that this action button could be more prominent.
Usability Test for Outgoing Oliver
Task: Oliver is tasked with creating a new event for a hiking group.
Result: Oliver quickly finds the “Create Event” button and enters all the necessary information. He successfully creates an event but mentions that he would have appreciated tooltips for some of the input fields, such as “Event Capacity”.
Usability Test for Busy Bob
Task: Bob is asked to change his account settings to receive fewer email notifications.
Result: Bob navigates to the settings but struggles to find the email preferences section. Eventually, he locates it and changes the notification settings. This indicates that the settings could be better organized or labeled for easier access.
Usability Test for Techie Tina
Task: Tina is tasked with messaging a user about an upcoming coding workshop.
Result: Tina locates the user profile but has difficulty finding the message button. She eventually sends the message, but her experience suggests the need for more intuitive user interaction design.
From these simulated usability tests, we observe that the visibility of primary action buttons, clarity in labeling, and intuitiveness of the navigation design are areas that could use some improvement in WeMeet. These insights can guide design iterations for better usability and user experience.
- Research Takeaways:
- Demographics: Our target audience mainly consists of individuals aged between 20-40, predominantly hobbyists and professionals interested in networking and community-building activities.
- User Preferences: Users value the ability to connect with others who share similar interests. They also appreciate clear and intuitive navigation that allows them to easily discover new events and groups, and the ability to customize their profiles and settings.
- Usability: While users found the app’s concept engaging, some usability issues were noted, such as finding the right buttons for primary actions and navigating the settings. The need for tooltips and clearer labeling was expressed.
- Communication: The users expressed a need for an intuitive and robust chat system, allowing them to communicate seamlessly with others, fostering a more interactive and connected community.
- Aesthetics: Users were open to an energetic and friendly color scheme, clean and modern typography, and intuitive icons, which would align with the app’s goal of fostering engaging and vibrant communities.
The user research conducted for the WeMeet app reveals a strong potential market among young adults interested in finding communities that share their interests. There is a clear demand for an easy-to-use platform that facilitates discovering new events, connecting with like-minded individuals, and building local communities.
While our proposed design generally resonated with our personas, the usability tests highlighted some areas of improvement, including clearer navigation, improved labeling, and a more intuitive chat function. Our visual design considerations, based on feedback from our personas, will aim for a friendly and modern aesthetic, which aligns with our users’ expectations.