As the current app is still just a concept, consisting of screens and a demo rather than a fully developed product, the scope for conducting extensive user research is limited. However, I can outline the key user research considerations that would inform my approach if given the opportunity:
Surveys and Questionnaires: This method can be used to gather information about potential users’ habits, preferences, and pain points when it comes to managing their children’s lunch money or their own lunch budget.
User Interviews: These can be used to get a deeper understanding of how potential users currently manage school lunch budgets and what features they might find helpful in an app. This can also help to identify common problems or needs.
Field Studies: Observing users in their natural environment (for instance, parents while managing household budgets, or students during their lunch break) can provide valuable insights into user behavior, context, and underlying needs.
Usability Testing: This involves observing users while they interact with the app or a prototype. This can help to identify any usability issues or areas of confusion and assess how well the app meets the needs of its users.
A/B Testing: This is useful for comparing two versions of a specific feature or design element to see which performs better. For instance, you might test two different designs of the budget-setting interface or two versions of a call-to-action button.
Focus Groups: This involves gathering a group of potential users to discuss their needs, preferences, and perceptions related to school lunch budgeting. This can provide a range of perspectives and lead to deeper insights.
Persona Development: This involves creating detailed profiles of typical users, based on user research. These personas can then guide the design process, ensuring that the app caters to the needs, goals, and characteristics of its users.
Analyzing App Reviews: This involves examining reviews of similar apps to understand what users like and dislike, and what features they find most valuable. This can also help to identify gaps in the market that your app could fill.
Social Listening: This involves monitoring social media platforms and online forums to understand what potential users are saying about school lunch budgeting or similar apps. This can provide insights into user sentiment, emerging trends, and common pain points.