Project Description
The Brief
During my internship in the marketing department at Zoot Enterprises I lead the creation of a video that would play in their booth when zoot visited conventions. The entire project was ambitious, we created this from scratch in a little under 2 weeks. I recieved a quick sketch from the VP of Marketing and quickly began to mock up some storyboards in Adobe XD. From XD I exported the scenes into Adobe After Effects where I started to add the complex animations you see in the end product.
Shawn was a pleasure to have on our team during his internship. Within a limited timeframe, he quickly dove into design tasks and saw larger projects to completion during the engagement. Shawn knows his toolset, what software to reach for, and the processes to employ when it comes to creative problem-solving.
Results
Zoot had an extremely tight deadline with this project, they needed to output a video for their booth at a trade show (CBA Live). The marketing director Casey wrote his notes down on paper and set me to work. I proceeded to turn his lo-fi notes into higher definition screenshots in Sketch that I then exported into After Effects where I animated each screen. I had not used After Effects leading up to this project, so there was a bit of a learning curve involved. Ultimately the project come in on time and was exactly what they were expecting.
Process & Final Output
