This assignment was meant to be an interpretation of Bruce Mao’s “An Incomplete Manifesto for Growth”, just as his works were an interpretation of F.T. Marinetti’s works. My assigned phrase was “Go deep. The deeper you go the more likely you will discover something of value.”
Playing on the meaning of the sentence itself, I wanted the phrase to repeat. The deeper we go into the composition, the more of the phrase is highlighted in magenta. When we reach the center, the entire phrase is highlighted, with the centerpiece being the value we are seeking.
Earlier versions had me playing with spirals and font sizing as well as alternate colors. These versions didn’t fill the space as well and I felt the magenta on white made those hi-lighted area’s pop even more. I settled on the final version which fills the space, font legibility is optimized, and the magenta pops to give it the intended result.