I designed CrossTx’s user flows, high-fidelity wireframes, and its User Interface for the iPhone app. My challenge was to create a consistent experience without making it a hospital or doctor’s office clone. They work with those types of businesses but are very much a startup at heart and wanted to set themselves apart from their competition. I made the first pass at creating each page with the same basic layout and then refined it and gave each page its final personality. In the end, the client was very happy with the outcome and continues to use the original design today.