We were tasked with taking an ordinary object and making something extraordinary out of it, while also connecting it back to the album we chose to redesign. I chose to redesign the “American Dream” album from one of my favorite bands, LCD Soundsystem.
The two items I chose to combine were the American flag and a barcode. By combining these items, the album achieved a new form. It is a commentary on the American dream and becomes a proxy for what that dream has become. The American dream isn’t what it once was. It’s now a product that’s been packaged up and put on sale to the highest bidder.